Make Marketing Science Again
A Scientific Approach to Building Your (Digital) Brand
Evidence Based
Performance Marketing
Amateurs think marketing is all about selling. Pros know it’s about differentiation. Yes, marketing is about selling, but before any serious selling can take place, a brand needs to differentiate itself in the market. At Hype Science, we follow "the scientific method" to figure out winning differentiating strategies before any money is spent on campaigns. Evidence based marketing, our guiding principle at Hype Science, is based on core marketing tenets that have stood the test of time.
“We have been working with Hype Science for 5+ years. I'm extremely impressed with the quality of their work and the professionalism of the team. They really nailed digital marketing for us. Strong recommendation from the entire Rojoli team.”
Gentry Ganote
CEO, Rojoli Services Inc. (Atlanta, USA)
Insights
If you make them laugh, will you make them buy?
Can humor sell? What an interesting question and not without some serious implications. Many marketing experts have pondered over this question for over a hundred years...
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What if your product isn't unique?
Most people when they think of differentiation in marketing, they are always thinking of something in the product that is unique. "What's unique about our product?" they'll ask, then jot down a few run-of-the-mill features and build their entire marketing strategy on "product feature" differentiation. There are two problems with this approach...
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Your product needs a "Minimum Viable Personality"
A minimum viable product (MVP) has just enough key features for you to present it to your customers and see if there's demand for it. Similarly a product/brand also needs a "minimum viable personality" with just enough...
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