Evidence Based
Performance Marketing for
Architects, Realtors & Designers.
Inspired by Claude Hopkins' scientific approach to marketing & driven by our passion for all things creative, we bring you Hype Science - an agency specialized in marketing design-centric brands. Run by a team of experienced marketing professionals who have spent years in the trenches honing their marketing skills for tens of high value firms.
#1
Driven by novel Hypotheses & Experiments
#2
Guided by Time-Tested Marketing Frameworks
Marketing Insights
The biggest mistake in real estate digital marketing is... not showing your ads to rich people.
When you put up a hoarding, you can see it, and you know everyone can see it. But digital works in invisible ways. The truth is, Google/Meta/Youtube are happy to take as much money as you can give them without showing your ads to your relevant target audience.
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What is real estate digital marketing really?
Don't spend money on useless sources - use only sources best suited for your project & location. Setup better campaigns to generate high quality leads (at least 80% leads should be high quality). Use phone calls along with marketing automation to generate momentum for site visits.
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This is why your leads don't come for site visits
They don't come for site visit because you are relying too much on annoying phone calls. In 2025, site visit equation is far more complex. The default action by Google/Meta is to remove a user from your "marketing bucket" after they convert (= become a lead). For most other verticals, it makes perfect sense but that logic doesn't apply to real estate digital marketing.
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