Evidence Based Performance Marketing
Driven by experiments. Guided by time-tested marketing frameworks.
A Team of Experienced
Marketing Professionals
We are a team of highly experienced (digital) marketing professionals with a wide range of domain exposures covering retail, real estate, home improvement, education, B2B SaaS, automotive etc.
What binds us together is our passion for using "scientific method" in marketing. An approach that not only makes our marketing services more accountable for generating profits for our clients but also makes our learnings more repeatable & sustainable.
#1
Driven by novel Hypotheses & Experiments
#2
Guided by Time-Tested Marketing Frameworks
Insights
If you make them laugh, will you make them buy?
Can humor sell? What an interesting question and not without some serious implications. Many marketing experts have pondered over this question for over a hundred years...
Read More
What if your product isn't unique?
Most people when they think of differentiation in marketing, they are always thinking of something in the product that is unique. "What's unique about our product?" they'll ask, then jot down a few run-of-the-mill features and build their entire marketing strategy on "product feature" differentiation. There are two problems with this approach...
Read More
Your product needs a "Minimum Viable Personality"
A minimum viable product (MVP) has just enough key features for you to present it to your customers and see if there's demand for it. Similarly a product/brand also needs a "minimum viable personality" with just enough...
Read More